Big Bazaar, the hypermarket chain from your Future Group, is now in the procedure for fulfilling creative agencies. The procedure is underway in Mumbai and began lately.
The news has been confirmed by industry sources close to the development to afaqs! The brand has already started dialogs with some leading creative services. Sources inform that creative briefs were given out and presentations will likely take place soon.
Most recently, DDB Mudra has worked on this account. The agency has created some memorable work for the brand, including ‘India’s Most Stylish Residences’ campaign, an effort aimed toward boosting the affordability of stylish decor, bringing new customers to the brand’s shops and popularizing home decor as a group for consumption across various types of buyers.
Among the service’s recent work for the brand is its TVC for Big Bazaar’s Mahabachat campaign released around August, this year.
Several years back, on the occasion of completing 10 years of its own existence, Big Bazaar unveiled a new emblem (developed by Bengaluru-based design house Idiom) with a new tagline, ‘Naye India Ka Bazaar’. At the time, Mudra created an ad campaign to foster the brand’s new stance.
K B Vinod and Bhupal Ramnathkar’s advertising agency, Company, manages the creative duties for FBB (Trend@BigBazaar).
For the record, Big Bazaar was first established to amalgamate the look, touch and feel of Indian bazaars together with the pick, convenience and hygiene that modern retail provides. The primary three Big Bazaar shops were started in 2001, inside a span of 22 days in Kolkata, Bengaluru and Hyderabad. Now, it has crossed well over 120 stores nationwide.