Big Bazaar TVC shows its participation in all festivals


Big Bazaar, a leading supermarket chain from Future Group, has launched a campaign that captures how all festivals are celebrated in a culturally diverse country such as India

A part of the ongoing campaign, ‘Har Tyohaar Mein Big Bazaar’, the popular brand has launched another part to the campaign named ‘Desh Ek Utsav Hazaar, Har Tyohaar Mein Big Bazaar.’

Created by DDB Mudra West, the campaign is not just a communication thought, it’s a philosophy that demonstrates how Big Bazaar celebrates every festival in India from regional festivals to Diwali.

DDB Mudra West group creative director Nilay Moonje said: “The film and the song in the TVC is a not just a creative interpretation of this fact but a grand celebration of our rich festive heritage too. We wanted it to be about positivity and energy, and that’s where Benny Dayal added his magical touch to it.”

The intention of the brand is to let every Indian experience not just the festival that they celebrate but also the ones they don’t.

Capturing all festive celebrations in a nutshell, the film features people from all age groups sharing some sweet moments and shows how Big Bazaar seamlessly blends with these moments.

Big Bazaar CEO Sadashiv Nayak says, “There is inherent goodness in every festival. Big Bazaar too is an integral part of every festival – be it through food, fashion or home.”

The campaign is being promoted on TV, print, on all Big Bazaar social media platforms, OOH and instore promotion across all Big Bazaar outlets in the country.



Big Bazaar to launch 100 stores in next 12 months


Future Group’s hypermarket chain Big Bazaar is planning to launch around 100 stores in the next 12 months across the country under its expansion plan, a senior official of the company said on Wednesday.

“Altogether, we have 300 stores in over 100 cities across the country and have plan to launch 100 more in the next 12 months,” said Manish Agarwal, Business Head (East Zone) of Big Bazaar. Addressing a press conference at the inauguration of its second store in the steel city here on Wednesday, Agarwal said Big Bazaar already has its eight stores in Jharkhand including two in Jamshedpur while more stores will be opened in the state soon.

Big Bazaar Expansion Plans

The new store, spread over 32,989 sq ft in the P & M Hi-Tech City Centre Mall in Bistupur here will be the ideal shopping destination for the customers, he said adding the new store with fresh design would offer a wide range of products.

Sunil Agrawal, Group CEO of Bollywood Producer-Director Prakash Jha Group of Companies, said the Hi-Tech City Centre Mall, which is being developed by Jha and a Industrialist R K Agarwal, would generate employment for 2,500 directly and indirectly and generate revenue of Rs30 to 40 crore in taxes.

Stretched over six lakh sq ft, the mall is being developed with an investment of over Rs 200 crore and would be the second biggest mall in Eastern India after South City, Kolkata, Sunil Agarwal said.

The mall would house brands such as KFC, Pizza Hut, Dominos, Park Avenue, Manyavar, he said adding the mall would have a sports apparel brand “Seven” of former India captain M S Dhoni. The Mall, would be fully functional by December.


5 Bade Din Tyohaaro ki Tayyari ke

Public Holiday Sale on Dussehra at Big Bazaar

5 Bade Din Tyohaaro ki Tayyari ke

30th Sept to 4th Oct

Big Bazaar has first time announced public holiday sale on Dussehra festival. Actually this year Dussehra break has a long long weekend of 4 days. Mostly offices and schools are on holiday from 29th Sept 2017 to 2nd Oct 2017.

So Big Bazaar has come up with this holiday sale on #badedin #TyohaarokiTayyari

Big Bazaar is offering Rs. 300 off on shopping of Rs. 3000