Big Bazaar is consumer goods retail chain of Future Group Pvt Ltd. Future Group also runs Pantaloons, Lifestyle, EZone, Book Depot, Future Bazaar, Food Bazaar, Home Town, Fair Price, Brand Factory and Central Hypermarket. Future group is a subsidiary of Pantaloon Retail India Limited which is listed in NSE and BSE the most established Stock Markets in India. Mr. Kishore Biyani is the person behind Big Bazaar. He is CEO and MD of Pantaloon Retail India Limited. Big Bazaar is based on the concept of Hypermarket or Mega stores. In this kind of Hypermarket consumer get all the daily routine products under single roof. Big bazaar is having more than 215 stores in more than 95 cities and towns.
Big Bazaar launched in India with a bang by opening its 4 stores in 4 major cities Bengaluru, Indore, Hyderabad and Kolkata within a time span of just 22 days. Big Bazaar was started in India in September 2001. It is now 10 years when big bazaar was started and has a huge number of stores all over India.
Big Bazaar was started as a fashion hypermarket which had Apparels, Accessories, Cosmetics and General Merchandise on sale. Later on a huge range of other products was added to the list. This list includes FMCG products, Electronics, furniture, Stationery, etc. These stores are established on big areas having huge displays and providing cool and comfortable shopping experience to consumers. These stores are based on the concept of Walmart USA.
The starting Tag Line of Big Bazaar was ‘Isse Sasta Aur Accha Kahin Nahin’. After completion of its 10 years in Retail market the company has given a new tag line ‘Naye India Ka Bazaar’. In these 10 years Big Bazaar has become favorites among housewives and other group of consumers too. In overall it has become the favorite retail store of every Indian family.
Most of outlets of Big Bazaar are on an area of minimum 50,000 square feet. In bigger metropolis there are some huge stores on an area of 160,000 square feet. Big Bazaar express stores in small towns are also on 30,000 square feet area only. Big Bazaar also has its own house brand also which it promote in its stores. The most famous of them are Clean Mate, Tasty treat, Sensei etc. Big bazaar has some great promotional schemes too. It offers Buy 1 Get 1 Free on many products. There are huge discounts on MRP of many products.
Big Bazaar also has special schemes on weekends and weekdays. They keep on promoting products by having special display of products. Sampling and testing of many products is available in store. Many small companies even launch their products through Big bazaar. There are many schemes by various companies which are available in Big Bazaar only. Big bazaar also provides consumer durables on Low EMI and interest free installments also.
Big Bazaar operates at 3 levels Super market, Hyper market and Express stores. Express stores are running in high traffic areas too. It stared in developing areas to take advantage of Real estate Boom. Big Bazaar has changed the face of Indian consumer market a lot by giving consumer a lot of alternatives to choose from.
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