The retail giants Future Group has launched a new and interesting concept of Big Bazaar Direct, This concept is originated from the concept of franchisee. Anyone can become a Big Bazaar Franchisee and sell the business deals available with Big Bazaar to your customers through the Big Bazaar Direct Tablet and Big Bazaar will deliver the goods to the customers delivery address. Big Bazaar Franchisee Model is aiming at 1 Lakh franchisees all over the India.
Big Bazaar is the ranked 3rd amongst India’s service sector brands in Most Trusted 2012 Survey by Brand Equity and is a very promising brand in views of various business elites and professionals. There are lots of benefits to the franchisees as they can get associated with such a big brand name like recognition and credibility. The franchisee can be a local kirana store that has to hire somebody to go door to door and get orders for the times on the Big Bazaar Direct Tablet and Big Bazaar logistics will manage the deliveries in around 3-7 days time. The kirana person will have a upper hand as they can avail their customers to gain advantage of amazing offers given by Big Bazaar in their superstores but in their own homes or locality. The kirana wala also doesn’t have to stock the goods as they will be stocked by Big Bazaar only.
Big Bazaar Direct Franchisee Model has a very low investment of around 3 Lakhs in which 1 Lakh will be security deposit, 1 Lakh will be the Franchisee Fee and the rest would be spent towards the tablets and training. This model has high return on investment. They have also set up the back office support for the franchisee for technical, logistics and marketing functions. This model is new in India and very high amount of expectations are there with it. This model can change the face of the retail industry and can lead us to low infrastructure cost and instead we will be able to create a lot of employment. They are targeting the Tier II and Tier III cities where the internet penetration is low and therefore door to door selling is expected to make increased sale. The pricing criteria is very clear to Future Group as they are aiming at a total margin of 25% from sales and it will be distributed in a fashion where the franchisee would get 10 – 15 % and Big Bazaar will get 13 – 15%.
In the Big Bazaar Direct Franchisee Model the turnover expected is Rs. 36,000 – 54,000 crores if they would be able to achieve 1 Lakh Franchisees. This can be a serious model to look at as the Big Bazaar deals will be available with your local kirana wala and accessibility to a Big Bazaar super store will not be considered as a limitation for the customer. Big Bazaar has been constantly attracting more than 250 million footfalls in the stores but they want to increase the sales by not increasing the footfall but by increasing the accessibility to the customer.